Elmer Boutin

Pubcon Vegas 2014 – Being Useful

by Elmer Boutin  |  Published 9:00 AM, Wed October 15, 2014

I spent last week in fabulous Las Vegas, Nevada enjoying a week of Web “nerdvana” at Pubcon. As it has been each time I’ve been there, Pubcon was an excellent week of learning and in-person socializing with some of the best minds in SEO, social media, and paid search. If you haven’t had the opportunity...
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Claire M. Jackson

The Wisdom of Mentorship for Marketers

by Claire M. Jackson  |  Published 9:00 AM, Mon October 13, 2014

Take a second and think about all the hats you wear in your relationships with your audience and clients. Sometimes you’re an entertainer. Other times, you’re an educator. And underneath it all, you’re a rock-star marketer. But what if what your audience really needs is a mentor? The Marketer as Mentor “Mentors?” I hear you...
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Ronell Smith

How To Develop A Content Is Everything Mindset

by Ronell Smith  |  Published 9:00 AM, Wed October 8, 2014

After reading a post where I mentioned that businesses must begin to produce at least some of their own content, a friend of mine sent me a chiding email. “How can you say that businesses should produce their own content?” she inquired. “You know as well as I do that most businesses don’t have the...
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