Joe Hall

5 Advanced Concepts For Better SEO Strategies

by Joe Hall  |  Published 9:00 AM, Wed October 1, 2014

You have a new client. HUZZAH! You immediately do a full SEO audit of their site. You review the audit with the client, and they implement all of your recommended changes. As a result, they see a steady increase in rankings and traffic. But something is still wrong. Even though your client is doing better,...
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Susan Wenograd

Paid Media Still Requires Marketing

by Susan Wenograd  |  Published 9:00 AM, Mon September 29, 2014

I’m asked to audit quite a few paid search setups, and the issues I come across really run the gamut. However, I’m still consistently shocked when I see an account running that obviously has no strategy behind it. The person running it thinks there’s a strategy because they chose keywords and wrote some ads, but...
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