Joel Comm

Chapter 4: Naming Names: Lists, Leads and the Curse of Spam

by Joel Comm  |  Published 8:46 AM, Fri April 18, 2014

The I.Q. tests placed him at only slightly above average, yet he somehow managed to become Valedictorian of his class, a fact that puzzled even him at the time. He knew he wasn’t the smartest kid in the class. But he may have been the kid with the best system for learning, something he developed...
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Susan Wenograd

The Basics of Google Shopping

by Susan Wenograd  |  Published 9:00 AM, Thu April 17, 2014

I don’t know how many of you have considered trying Google Product Listing Ads (PLAs), but I bet a good chunk never got around to it. Now that Google has announced PLAs will migrate to their Shopping platform starting in late August, it might be time to give them a shot. If you’ve never taken...
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Michelle Lowery

Not Every Brand Needs to be a Publisher

by Michelle Lowery  |  Published 9:00 AM, Wed April 16, 2014

You read that right. Yeah, I know, right now pretty much everyone in the digital marketing industry is saying brands should be publishers. Correction—they’re saying all brands must be publishers. And apparently, they now also need editorial mission statements. I disagree. Not only do I think it’s unwise to evangelize with blanket statements, it’s also...
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