Elmer Boutin

Online Reputation Management: The Rise of the Anti-User

by Elmer Boutin  |  Published 9:00 AM, Thu August 28, 2014

One of my primary duties at Rockfish is helping our clients with their online reputation management. When I first came on board, my colleague, Steve Plunkett, stressed that one of main purposes of engaging customers online is to provide “… quick, caring and courteous customer service.” As I like to say: It’s less about what...
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Joshua Titsworth

5 Ad Types That Need to Go Away

by Joshua Titsworth  |  Published 9:00 AM, Wed August 27, 2014

If there’s one thing most sites have in common, it’s ads. They’re usually found in the header or in the sidebar—that’s if you’re lucky. Some other kinds of ads can really hinder a user experience or, as one I’ll cover, may creep you out a little. While ads serve as a revenue source for site...
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Claire M. Jackson

ISOOSI Chat – The Lifestyle Business

by Claire M. Jackson  |  Published 3:16 PM, Tue August 26, 2014

As the marketplace moves beyond the traditional definitions of business, entrepreneurship, and work-life balance, more and more people are choosing to build a career—and a life—around the so-called “lifestyle business.” But making the move to a lifestyle business, from coming up with an idea to making smart marketing choices, isn’t always easy, and it isn’t...
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